Information we receive from you regarding the shopping experience enables us to continuously improve our services and make them more customer-friendly and personal. The information you provide (e.g. your master data, order data, access data, search entries, or even your wish list) will be used further to develop our online shop's content regarding your needs. This way, we make it easier for you to find the products you have searched for frequently (e.g. while searching for a product, we can highlight those products that match your wish list).
Furthermore, we also use this information for individual product recommendations, insofar as these are part of the personalized service offer or advertising addressed directly to you (e.g. newsletter, customer account).
Legal basis: If you use the popolini online shop with your customer account, the legal basis is Article 6(1)(b) of the GDPR (contract performance and pre-contractual measures).
If you use the popolini online shop without logging in, the legal basis is Article 6(1)(f) of the GDPR (balance of interests based on our legitimate interests mentioned above).
Once you consent to our data processing, the primary legal basis is your consent (Article 6(1)(a) of the GDPR).
Do you not want the usage of your data for personalization?
Suppose you do not want your master, order, and access data to personalise our online shop during your visit. In that case, you can always unsubscribe from your customer account and use the popolini online shop as a guest. Thus, the data will no longer be used in the personalization process. As a guest, the personalization is carried out exclusively based on your access data which we collect as part of the web analysis (point 5) during your visit to our online shop.
If this is also not desired, you can deactivate the personalization based on your access data at any time by deactivating the web analytics services mentioned in point 5.
Detailed information on your data privacy rights and choices is to be found under point 9 (your data protection rights are) and under point 10 (your rights of revocation and objection).